Pitching or yeast pitching is the term used for when a brewer adds yeast to the cooled wort to begin the fermentation process. Yeast should be pitched to the wort as quickly as possible to diminish the possibility of wild yeast strains or bacteria taking control of the sweet wort before your selected yeast has the opportunity to. Additionally, your pitched yeast should be as close to the same temperature as the wort that you are adding it to in order to avoid shocking the yeast and to help the yeast acclimate as quickly as possible and lower yeast lag time. It is critical that your wort is in an appropriate temperature range for the yeast to be able to survive and thrive; for most ales that temperature range is between 65° and 80° F for pitching, but you should always consult your yeast’s packing for the specific temperature range of the variety you are using.
Cooled wort being aerated, just prior to having the yeast pitched.